DAY IN A LIFE OF A BRAND STRATEGIST INTERN

Here at ABI, we aim to offer clear visibility about our internships in the creative industry. Today, we'll talk about Brand Strategy, which plays a huge role in the success of a brand.

Check out below as our participant Kiera breaks down her day-to-day as a Brand Strategy intern at a New York creative agency, Code & Theory.

1. CONSUMER RESEARCH

I conduct a lot of targeted competitive market and business research and suggest recommendations based on my findings. It's really important to know our clients' objectives and requirements for the projects. 

2. DEVELOPING CAMPAIGN STRATEGY

Strategy is key! I do a lot of strategic findings and translate them into creative briefs, for our clients' product launches and rebrands. I also determine the channels where the brand lives, and how we should target based on the audience.

3. BUILDING DECKS FOR CLIENTS

One of the best parts is that I got to be involved in designing decks and presentations for clients! I’ve worked on projects for Amazon, Adidas, Mars, J&J, and more before even having graduated—not too bad for an intern!

"This internship has provided me with invaluable professional experience, confidence, and creative friends and acquaintances that will stay with me for the rest of my life." -Kiera

Click below to watch Kiera's video!

You can be the next brand strategist intern just like Kiera! Start your application here

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Read more about ArtBound Initiative Internships here.

ArtBound Initiative connects students and recent graduates with key players in the creative industry in New York, Los Angeles, Berlin, Melbourne, and Sydney. The program includes guaranteed internship placement, one-on-one coaching, travel support (housing, visa & insurance), and events.

Questions? Contact us at info@artboundinitiative.com

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